Due to a growing international fan base and increasing demand for Lucky scooters, Lucky has become one of the leading brands paving the way for scooting as an action sport. In fact, thriving communities on Facebook (128,000 fans and growing!), YouTube, and Twitter have made Lucky the most popular scooter brand in the world!
But it wasn’t always that way….
Lucky started in 2007 in a garage in Sammamish, Washington. The scooter companies on the scene at that time were selling low-quality scooters and parts that frequently failed. The serious riders in the Western USA came to rely on Lucky to provide them quality parts that wouldn’t break every week. Over the next several years, orders came in from all over, and business took off!
Today our focus remains on building high-quality scooters and parts that meet the demands of our Lucky Pro riders as well as younger riders taking up the sport.
The Lucky Timeline
2004 Grant Jeide, age 8, gets a Razor scooter for Christmas
2008 Grant Jeide’s Razor scooter fork breaks
2009 Mike Jeide makes the first bars and Nork Fork
2009 LuckyScoot.com opens for business…sells out every product the first week
2010 Lucky Pro riders are mobbed in San Diego during West Coast Scooter Tour
2010 Lucky expands distribution, and sales worldwide
2011 Lucky Facebook site has 35,000 fans
2011 Lucky launches new complete scooters (Clover and Strata) with new wheels (Icons and Atoms)
2012 Lucky launches the Lucky Insider community (in March), with the first online scooter academy
LUCKY MISSION & VALUES
Our mission is to usher in the era of scooting as the most popular action sport in the world. We are focused and passionate about promoting the sport, progressing riders, and transforming scooting into a legitimate sport so riders can do it full time as a career.
Our company values are built on four pillars that we live by:
· Quality—Athletes and fans around the world have embraced Lucky scooters and parts because they are designed, manufactured, and assembled with quality in mind. We’ve maintained a commitment to quality since our founding. In fact, many of the products we sell today are based on the early designs we built for local riders in the early days of our company. If it’s not Lucky, spit it out.
· Design for Performance—Our industrial designers are purists—and it shows in the way our products look and perform. While many companies focus on colors and branding, we’ve focused on design that contributes to durability, speed, and control. Feedback from our Pro teams also improves our development and testing by allowing us to build the best products to meet the high standards of today’s best riders. All Lucky products are tested to the highest standards by independent laboratories and our in-house Quality Assurance department to make sure they exceed our strict tolerances and quality requirements.
· Citizenship & Community—Lucky believes that active kids are a sign of a healthy community. We strongly encourage our employees and Pro riders to be productive, moral, respectful citizens in their country and their community. We strongly reject and discourage the use of drugs, profanity, pornography, violence, vandalism, and any illegal activities. Our team is actively involved in our local and global community, giving back time, skills, and products to help develop the industry and its riders. Our leadership team and Pro riders regularly volunteer time for instructional camps and programs, judge competitions, and donate product to fundraisers and events.
· Customer Service—We aim to provide a terrific buying experience for our fans. We have gone to great length and expense to constantly improve and upgrade our web site, social media sites, and our processes to make sure that from the time a user enters our web site to the time they order and receive their product, they feel like part of the Lucky family. Answers to frequently asked questions can be found on our FAQ page. If our customers prefer to contact us directly, they can call us at 866-294-8669 or email us at email@example.com. All requests, complaints, and questions will be addressed within 24 hours.
At Lucky, we are constantly researching, testing, getting feedback from scooter riders, improving our products, and working to advance scooting as an action sport. We will continue to work tirelessly to make scooting available to kids of all ages through our community and grassroots marketing campaigns, events, and our online scooter academy.
It’s our Lucky day.